August 27

Shortcut To Success: The Basics In Starting A Small Business In 2021


The lives of many people were completely changed because of the COVID-19 pandemic. This pandemic also resulted in lockdowns, and companies were closed down, arising in lots of unemployed people. As a result, people are trying to figure out how to sustain their lifestyle during the ongoing pandemic.

Since people are still trying to get by with the pandemic, only a few people only consider 2021 as the year to launch a business. However, for entrepreneurs, this is a good thing because this means fewer competitors. In other words, starting a business in 2021 will need determination and perseverance. If you are one of the people who plan to start a small business this year, here are a few things you will need to start your own small business.


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Business Plan

Just like any other terrific project, it always needs a master plan. A business plan is a strategic tool that will help you layout your business idea. It will help you focus on specific steps to achieve your short-term and long-term goals.

A business plan will reveal a person’s resolution and commitment.  Also, a good business plan can potentially attract investors. The business plan will help the potential investors to understand your future business ventures and determine your awareness of the potential upsides and downsides.

To start with your business plan, you must do extensive research. Researching is to extensively learn your business and the market or industry you are trying to enter. This will include searching for your potential competitors, target market, and the things you will need to do and prevent from doing. 

Marketing Strategy

As mentioned in the business plan, you will also need to determine your target market. In marketing strategy, this is where you will plan how to attract potential consumers. Without marketing, your business will never grow.

The marketing strategy will help you pave the path to reaching your goals. It is essential because you will understand the needs fully and wants of your target audience. You will also be fully aware of your business and how it can benefit other people.

For that reason, business owners are getting more creative in promoting their business and connecting with their consumers. Most people promote their business through social media, and others take advantage of the phone system for small business. Other traditional strategies, such as giving out flyers and posters and commission for a mural.

Furthermore, the good thing about promoting your business through the internet is that 92.6% of people worldwide have access to the internet through mobile devices. So marketing strategies online can highly increase the accessibility of your business. 

This is also the case in small businesses that have phone systems. Your past customers can quickly drop reviews for your potential customers to read. They can also conveniently book an appointment online.

If you are having a hard time where to start with your marketing strategy, you can try the marketing mix in marketing strategy, the four p’s. These are product, price, place, and promotion. This is a tactical tool that a company utilizes to get the desired response from its target consumers.


If you already made your plan, the next thing you will need to worry about is your team. Your team should comprise people from different professions that could help you in starting your business. These can be a lawyer, an accountant, an architect, and a person from an insurance company. This is to make your preparation easier.

These experts will guide you in different processes that you will be going through in starting your business. You and your team will work together, and each will help you solve problems from specific areas.


Startup funds or startup capital is the money that you will need to launch your new business. There are various ways you can earn or find your funds. The amount will also depend on the type of business you are starting.

The expedition for startup funds varies from person to person. Some people save money for a long time to start their own small business. Some people also turn to loans to aid them. 

You can start your business even without startup funds. You can make business ideas that are based on your skill sets. However, this can not guarantee financial stability, so it is best to keep working in your day job.

Business Registration, Licenses, Tax Identifications

The last thing you should prepare is your business registration and other essential documents and licenses for your business to legally kick off. This might be a complicated part of the process, and it is still vital.

The required documents will depend on the type of your business. Launching your small business usually requires an EIN, employer identification number, and additional paperwork that shows your sales tax licenses and other permits like Employment Tax Resolution.


Starting a small business might be a massive leap in your life, do not fear the uncertainties. Experiencing problems in preparing is normal. Always remember why you started and what motivated you to pursue. Let these basics guide you in creating a small business this 2021.

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