Netflix, Inc. (NASDAQ:NFLX) is preferred by Amazon Prime subscribers for streaming the videos as revealed by a new statistics. Ever since Amazon launched the new video streaming service and the original content, there is no information over how much has it been able to cut into Netflix’s user base, but what we know is Netflix has definitely established itself to be the top force of video streaming industry.
Amazon rich in features
Strategy Analytics, a global intelligence firm, conducted a study and the results revealed that Netflix is used for video streaming by a majority of 40% subscribers of Amazon Prime. Upon comparing it with Amazon Prime subscribers only 36% of them choose Prime solely for video streaming while 23% of them watch content through both Prime and Netflix.
The numbers can’t be taken as an indication that Amazon lags way behind Netflix as viewers enjoy other features offered by the company. The features offered by Amazon Prime to its subscribers are what makes it special. Users are promised of a two-day shipping, free access to music and along with cloud storage for photos. These are the crucial reasons, why Amazon is not very far behind Netflix, Inc. (NASDAQ:NFLX). However, high price is one reason that is stopping people for subscribing to the service.
Amazon working to close the gap with Netflix
As per the research by Strategy Analytics, around 44% of Amazon subscribers in the United States prefer Prime Instant Video at least once a week, as against 55% in Germany and 54% in the U.K. Also, in the United States, adults are not subscribing to Amazon Prime at present, and 12% are expected to subscribe it next year.
Even though Amazon offers a lot more features to its subscribers, but still Netflix is the favorite video-streaming service for the majority of subscribers around the world. Since the gap is not very wide, therefore, it won’t need many efforts for Amazon to beat Netflix, Inc. (NASDAQ:NFLX) in terms of popularity and subscription as they are already working on building their video offering.
The research firm conducted the survey as a part of internally funded Strategy Analytics Consumer Matrix survey, surveying the users between 18-74 years in the United States, the U.K., Germany and France in the fourth-quarter of 2014. Around 5,000 responses were received by the group.