While filtering results against a search query, search engines use keywords. Therefore, you should know the proper use of keywords in the content. When you will properly use keywords in content, you can increase the indexing and getting higher ranking chances of your content. Before using them in content, you should know the types of keywords. Three basic types of keywords in SEO are primary, secondary and additional keywords. While creating the content, your main focus should be on the primary keywords. You can use these keywords based on the length of the content. For example, if you are writing 1,000 words article, you should include the primary keyword at 8 to 12 places. While adjusting these keywords, you should avoid keyword stuffing. Here, we will discuss the best ways to use keywords in content.
Web Page Titles:
It is the most important part of technical SEO. While using keywords in content, you should start them from web page titles. When you will adjust keywords in the web page titles, you can provide an exact view of the web page to Google and searchers. If you want to improve the search ranking potential of your web page, you should tweak titles. To tweak titles, you can use various tools. You should adjust these keywords at the starting of the web page title. If you will use them at the end of the title, these keywords may cut off on the small screens of the smartphones.
Meta Description:
While using keywords in content, the next step is to use keywords in the Meta description. Google will show a Meta description just below the web page title. Therefore, it is also the best way to get the attraction of the viewers. It may not play any role in improving the ranking of your web page. Anyhow, it will provide enough help to Google to determine the relevancy of the content. When viewers will see it in the search results, they can also decide either they have to click on this web page or not. That’s why you should make use of the right keywords in the Meta description.
Adjust Keywords Within First 200 Words:
According to SEO experts, if you will adjust keywords in the first 200 words, Google will give weight to your web page. Its reason is that writer has to introduce the topic in the first 100 to 200 words. If you will create the best quality introduction, you can encourage the readers to read further. That’s why Google has also considered it as a ranking factor for your blog post. While adjusting the primary keyword in the first 200 words, you should not sacrifice the quality of content.
Adjust Keywords Naturally Throughout the Article:
Recommended by a dissertation help firm, while adjusting keywords in content, some writers forget about the readers. They should know that readers come first. While creating the best quality content, you should not forget about the engagement of the readers. You should also enlighten the abilities of the readers by creating the best quality content. Sometimes, you will have to adjust awkward keywords in the content. While adjusting awkward keywords in the content, you should remove the stop words. While adjusting keywords in content, you should also think about the number of these keywords. If you are writing 1,000 words article, you can use keywords 8 to 12 times.
Adjust Keyword in the Last Paragraph:
Just like the introductory paragraph of your content, the last paragraph of the content has also enough importance. The last paragraph of the content will also set the framework for the ranking of your website. Therefore, you should also adjust the keyword in the last 200 words of the content. Along with the primary keyword, you should also try to adjust the secondary keyword in the last 200 words. You can also include CTA (Call-to-Action) in the last paragraph of the content.
Use Keywords in Headings:
Headings are the must-have components of your blog post. If you will use these headings, you can divide huge chunks of paragraphs into smaller paragraphs. If you will not use these paragraphs, readers will intimidate and skip the content. Headings are also important for your website to improve its SEO. Google analyzes the importance of your web post with the help of these headings. Therefore, you must include keywords in headings. While using keywords in content, they will provide enough help to your website. When you will use them in headings, you can emphasize the meanings and importance of content.
Use Keywords in Image Alt-Tags:
Some writers don’t include images in the content to gain organic positioning. If you are not using images in the content, you should include them. When you are not using images while using keywords in content, you are missing some opportunities. When you will use visuals in the content, you can educate and engage the readers. By using these images, you can also inform the readers. After including images in the content, you should include keywords in the image alt-tags. When you will use keywords in the image alt-tags, you can also get an opportunity to increase its ranking in the image searches.
Include Keywords in the URL:
After adding keywords in content, you can create the best quality content. Now, it’s time to publish the content on your website. When you will publish the content on your website, you will get a URL of this web post. If you want to improve the SEO of this web page, you must include your targeted keyword in the URL. While adding this keyword to the URL, you should also try to make this URL SEO-friendly. In some cases, you can also tweak the keywords while adding them to the URLs.
Conclusion:
Using keywords in content is one of the best SEO practices. You should include 8 to 12 keywords in one article. The writers should also include the keywords in the Meta description, title tag and page URL. If you have included headings and images in the content, you should also include keywords in these headings and image alt-tags. While inserting keywords throughout the content, you must include keywords in the first and last paragraphs of the content. While adjusting these keywords, you must ensure the natural flow of the content.