December 13

How to Work with Social Media Influencers

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How to Work with Social Media Influencers

If you’re looking to boost the visibility of your company, create excitement around a new product or increase the number of sales you make, influencer marketing is an excellent alternative. Social media influencers will help spread the brand’s message and help you achieve your goals in marketing.

If you’re not sure what to do about beginning brand collaborations, it can be somewhat overwhelming. To make it easier, here’s the steps you must take to make sure your brand is effectively collaborating with influencers.

Choose the goal you want to achieve

The first step is to decide on your objective. The campaign should be targeted toward achieving a goal. This could include gaining an increase in followers for social networks or increasing engagement on your profile. Or perhaps you’d like to increase the visibility of your brand or increase sales.

In any case, your goals must be specific. Make sure you choose important performance indicators that you can monitor to determine how your campaign is moving forward. To gauge awareness, for instance, an excellent KPI is impressions of campaign-related content.

Know your target audience

It’s equally crucial to choose what will be your target audience. Every brand strives to reach out to a specific segment of people. What is the target audience that your brand is trying to reach?

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Take into consideration demographics, such as gender and age. Also, think about where they live and the language they use. Also, consider their interests. What do they like? How do they spend their free time?

Select the channel you want to watch.

Based on the characteristics of your target audience, choose the most appropriate social media platform to enable you to connect with them. Each network has its own pros and cons, and each attracts a slightly different group of people.

For instance, if you are looking to connect with the generation Z crowd then you could utilize TikTok and search for TikTok creators for your campaigns.

Find influencers within your area of expertise

Once you’ve decided on the channel you’re planning to use to start your campaign, begin looking for influencers. Find influencers working in the same field as you. If you’re a slow-fashion brand, look for slow fashion influencers, and so on.

Besides being part of the same industry, influencers should share similar values to your company. In the absence of this, you run the risk of your collaboration being perceived as fake to the followers.

Examine their profile

It isn’t a good idea to contact the first influencer you come across that seems like a great match. Before you collaborate with any influencer, make sure you look over their profile. It is important to conduct an audit of fake followers to ensure that their overall stats are good.

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Take a look at the following stats:

  • Follower count
  • The evolution of the Follower in time
  • Engagement rate
  • Average views per video
  • Audience demographics
  • Audience authenticity

You can easily assess these by making use of an influencer marketing platform. If you don’t subscribe to any of these platforms, inquire with influencers to send you their media kits, which will include this information.

Contact and discuss

If you come across an influencer within your industry that shares your brand’s values and whose performance numbers are positive contact them! Inform them that you’re looking to collaborate with them, and what you could give them in exchange for their help.

In the majority of cases, you’ll need to negotiate the collaboration for a little until both parties are content. You may provide influencers two kinds of compensation: monetary (fees) as well as non-monetary (free products). Different types of content come with different costs, too. Video is more costly than photographs, for instance.

In negotiating the collaboration, make sure to outline any guidelines for publishing you’re using, like specific hashtags or brand mentions you’d like influencers to utilize. Discuss the deadlines and disclosure requirements to ensure that the collaboration is in line with the rules of advertising.

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Follow the campaign closely and evaluate the results

When influencers begin publishing content you must be watching the content to ensure that everything is going smoothly. Also, you don’t want to be able to miss any results. The more information you can gather regarding the content that they’ve shared to promote your campaign, then the more clear an image you’ll get of the extent to which you’ve succeeded.

When evaluating your success be sure to determine if the profits you made were greater than the investment. In cases where it’s harder to gauge the value of your profits (for instance, in advertising campaigns that count impressions) Examine whether you have outperformed your initial expectations.

Also, be open to how your company has been benefited by the campaign. PR and content creation, for instance, may not have any specific attached value, but they are advantageous in the long run for you and your company.

Conclusion

This is the basic outline of how you can begin working in collaboration with social media influencers. To conclude, be sure to establish your goals and be sure to keep them in mind throughout the duration of the entire campaign. It will guide the choices you make, ensuring you can ensure that every move is strategic to put you on the right path towards success.

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