September 27

BlackBerry Ltd (BBRY)’s BBM Reaches One Billion Ad Requests A Day

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BBM users using the Alphabet Inc (NASDAQ:GOOGL)’s, Apple Inc. (NASDAQ:AAPL)’s iOS, and BlackBerry Ltd (NASDAQ:BBRY) Apps are producing more than one billion Ad requests a day. After BBM initiated its Native Ad units this year, there has been concrete interest in sponsored Invites and Posts and also in the Sponsored Sticker packs. This originates from FMCG companies, travel and automotive industry- just any brand seeking to interact and engage with users through mobile.

BBM the acronym for BlackBerry Messenger is a highly popular messaging service. The Canadian company introduced its BBM to various platforms and is currently making significant enhancements via a latest update.

The company is now trialing with their new Video Advertisement format in the feed. It anticipates business from brands and media buyers who want to use existing 15/30-second video ad inventory.

Its channels include a global sales team, regional retailers, indirect ad network associates, and exchanges. The company is striving to boost its fill rates and Ad unit’s performance. The next logical step for BBM is to shift part of the direct supply to programmatic advertisements.

With a dedicated audience across BlackBerry, Windows, iPhone and Android, the Canadian company is at a vantage point to leverage the growth opportunity in consolidating advertisements, commerce as well as social aspects.

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A BBM update for BB10, Android and iOS is being introduced now with features such as The Sticker Club and Paypal Holdings Inc (NASDAQ:PYPL) integration.

PayPal integration makes it simpler and hassle-free to dispatch money in a quick and secure way. BB10, Android and iOS users of BBM can now dispatch funds to their BBM contacts through PayPal even when they are conversing.

As per the company, the PayPal integration option, will not be immediately available for all users. However, it will shortly be available as the integration goes to more nations. Now all users need to do is to link their PayPal account and start dispatching funds.

The Sticker Club empowers users to utilize hundreds of fresh stickers. Android users just like BB10 and iOS users before them are given the facility to rearrange the sticker’s order.

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